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WHY AND HOW SHOULD YOU MARKET IN CHINA?

Why?

The emergence of a middle class of an estimated 150 million consumers.
A taste among some for western products.
A demand from industry to acquire western technology.
Reducing customs charges and administrative procedures that are becoming more simple with China's joining the WTO.
Benefit from a lower tax regime.
Increase your company image.
Profit from your base in China to export to other Asian countries.


How?

China is not a market that is easy to understand or penetrate.
China requires long term strategies.
There are major differences in consumption from one province to another.
You need to be careful, take your time, and accept help from professionals who know China.


Various possible approaches

Marketing via AsiaCost

Training in France covering your products and your company culture.
Working out a market and feasibility study. An in-depth competitive study.
Prospecting, meetings and negotiations in China.
Drawing up sales/distribution contracts.
Monitoring development of the network.


Setting up your representative office in Shanghai

Being responsible for the complex administrative steps in relation to the Chinese government.
Negotiation of your contracts to get the best terms: premises, accounts, etc.
Recruiting staff.
We can also be responsible for managing your office.


Setting up your own company in China or Hong Kong: JV, wholly owned, offshore, etc.

Helping you choose the best approach (JV, wholly owned, etc.) depending on various criteria: your company strategy, access to the market, competition, cost of investment, etc.
Being responsible for the complex administrative steps in relation to the Chinese government.
Negotiation of your contracts to get the best terms: premises, accounts, etc.
Recruiting staff.
We can also be responsible for managing your company in China.


@ asiacost
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