|
|
 |
WHY AND HOW SHOULD YOU MARKET IN CHINA? |
|
 |
|
Why?
|
|
The emergence of a middle class of an estimated 150 million consumers. |
|
|
|
|
|
A taste among some for western products. |
|
|
|
|
|
A demand from industry to acquire western technology. |
|
|
|
|
|
Reducing customs charges and administrative procedures that are becoming more simple with China's joining the WTO. |
|
|
|
|
|
Benefit from a lower tax regime. |
|
|
|
|
|
Increase your company image. |
|
|
|
|
|
Profit from your base in China to export to other Asian countries. |
How?
|
|
China is not a market that is easy to understand or penetrate. |
|
|
|
|
|
China requires long term strategies. |
|
|
|
|
|
There are major differences in consumption from one province to another. |
|
|
|
|
|
You need to be careful, take your time, and accept help from professionals who know China. |
Various possible approaches
Marketing via AsiaCost
|
|
Training in France covering your products and your company culture. |
|
|
|
|
|
Working out a market and feasibility study. An in-depth competitive study. |
|
|
|
|
|
Prospecting, meetings and negotiations in China. |
|
|
|
|
|
Drawing up sales/distribution contracts. |
|
|
|
|
|
Monitoring development of the network. |
Setting up your representative office in Shanghai
|
|
Being responsible for the complex administrative steps in relation to the Chinese government. |
|
|
|
|
|
Negotiation of your contracts to get the best terms: premises, accounts, etc. |
|
|
|
|
|
Recruiting staff. |
|
|
|
|
|
We can also be responsible for managing your office. |
Setting up your own company in China or Hong Kong: JV, wholly owned, offshore, etc.
|
|
Helping you choose the best approach (JV, wholly owned, etc.) depending on various criteria: your company strategy, access to the market, competition, cost of investment, etc. |
|
|
|
|
|
Being responsible for the complex administrative steps in relation to the Chinese government. |
|
|
|
|
|
Negotiation of your contracts to get the best terms: premises, accounts, etc. |
|
|
|
|
|
Recruiting staff. |
|
|
|
|
|
We can also be responsible for managing your company in China.
|
|
|
|
